Elements of Corporate strategy Essay Example | Topics and Well Written Essays - 2000 words

Elements of Corporate strategy - Essay Example Currnt ppr dls with th qustion of orgniztionl mission nd dfins it s n importnt tool for shping businss objctivs nd sing th prioritis, strtgis nd plns of compny. mission sttmnt is n orgniztion's vision trnsltd into writtn form. It mks concrt th ldr's viw of th dirction nd purpos of th orgniztion. For mny corport ldrs it is vitl lmnt in ny ttmpt to motivt mploys nd to giv thm sns of prioritis. Mission of n orgniztion is succinct nd inspiring sttmnt of wht th orgniztion intnds to bcom nd to chiv t som point in th futur, oftn sttd in comptitiv trms. Mission rfrs to th ctgory of intntions tht r brod, ll-intrusiv nd forwrd-thinking. It is th img tht businss must hv of its gols bfor it sts out to rch thm. It dscribs spirtions for th futur, without spcifying th mns tht will b usd to chiv thos dsird nds. Th corport succss dpnds on th mission rticultd by th chif xcutiv or th top mngmnt. For mission to hv ny impct of th mploys of n orgniztion it hs to b convyd in drmtic nd nduring wy. Th most ffctiv missions r thos tht inspir, usully sking mploys for th bst, th most or th grtst (Cmpbll, Twdy, 2000:15). Givn th cclrting rt of chng w r xprincing in our fmilis, our orgniztions, nd our communitis, w cnnot fford to wit for chng to com to us tomorrow. Using visioning, w cn gnrt th futur tody. Visioning nd stting up mission involvs ths four ky stps, with thir cntrl qustions: 1. Mission sttmnt. This nswrs th most fundmntl qustion: Why do w xist Mission sttmnts dfin public orgniztion in trms of its xprtis nd srvics, its constitunts nd stkholdrs, its impcts nd outcoms. 2. Cor vlus. Onc dfind, ths nswr th nxt qustion: Wht do w bliv in Cor vlus rflct wht th orgniztion blivs in, wht it is committd to, nd wht it wishs to b known for. 3. vision. Th visioning procss trnslts cor vlus into ctions by nswring such qustions s: Wht do w wnt to bring bout Wht diffrnc do w wnt to mk Wht do w spir to Wht lgcy do w wish to lv bhind Unlik mission sttmnt, vision sttmnt is not bout wht locl govrnmnt dos; it is bout wht it hops to do. 4. Strtgic plnning. In this procss of dsigning bluprint to chiv th mission nd vision, its contribution is to outlin th orgniztion's gols, with th strtgis nd tctics th orgniztion will us to clos th gp btwn tody nd tomorrow. Strtgic plnning nswrs qustions such s: How do w gt thr from hr Wht do w do nxt Vision is th criticl lmnt tht givs lif, brth, nd mning to th mission sttmnt, th cor vlus, nd th strtgic pln. Visioning is procss by which community of popl coms togthr to wrstl with ths qustions. Strtgic plnning mks sns only if w r willing to sk strtgic qustions. This concption of strtgic plnning is criticl to public gncis nd govrning bodis bcus of th nd to involv th public nd numrous stkholdrs in ny plnning procss. Public officils cn us visioning s mns of furthring strtgic convrstion mong citizns nd stkholdrs bout th kind of socity nd futur thy wish to build. In so doing, officils not only crry out thir dministrtiv rsponsibilitis but lso contribut to th dmocrtic wll-bing of thir constitunts. Mission or Purpos is prcis dscription of wht n orgniztion dos. It should dscrib th businss th orgniztion is in. It is dfinition of "why" th orgniztion xists currntly. ch mmbr of n orgniztion should b bl to vrblly xprss this mission. dditionlly, ch prson nds mission for his or hr lif. Th lignmnt of lif mission with